Refuge is a bar in the Houston area. Wanting an “anti-brand” to move away from the over–branded and “too cool” bars popping up all over the area. The bar itself is in a small dark space and the owners wanted to keep it that way. Focusing on the quality of drinks and service first and the brand and its marketability second.

So, we created a barely there brand something recognizable, but that showed up very mildly. The brands real focus is the feeling of the space.

Branding

Lettering

Signage

Print Materials

In-Store Packaging

This project was created in collaboration with Letterset Houston