A brand guide isn’t just for big companies. Think of it as your brand’s instruction manual — a simple, everyday tool that keeps you consistent, saves you time, and gives you confidence in how your brand shows up.

Working with a designer and getting started on your branding is exciting, but it can also feel a little overwhelming if you are not sure what to expect.

Before you hop on that first call, here are a few things to reflect on that will help you show up grounded and confident.